The WhatsApp Business API is a communication tool that allows medium to large businesses to communicate with their customers at scale using WhatsApp. It enables automation, notifications, and customer support through programmatically integrated messages and chatbot solutions. Unlike the basic WhatsApp Business app, the API is designed for integration with CRM, backend systems, or third-party platforms.
WhatsApp API allows brands to offer personalized, real-time support and build stronger customer relationships. It helps in sending alerts, appointment reminders, order updates, OTPs, feedback forms, and promotional messages securely. Since WhatsApp has a high open-rate and global reach, businesses can engage customers more effectively while automating common interactions — saving time and costs.
WhatsApp Business API, customer engagement tools, bulk messaging automation, WhatsApp chatbot integration, business messaging solution, automated customer support, CRM integration with WhatsApp
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